teko sustainability school project: ACNE STUDIOS

21 February, 2014

  
 


SUSTAINABLE DESIGN.


I guess the title says it all. And hopefully it will also help me justify my extended absence from blogging. 

Today I have finally handed in an extremely nerve-racking and time-consuming school report, on sustainability. The case study company I've chosen for this project was ACNE STUDIOS , which luckily gave me a super generous and creative framework to experiment with.

So apart from the mundane process of writing this assignment in the most accademic way possible, I decided to also give myself the chance to play around a bit with my passion for graphic design.

As a result, I came up with 3 visual representations of my vision on the topic of sustainability. Based on the concept of crade-to-cradle and product up-cycling, the approach chosen was subtle and slightly ironical, based on my understending of what would best suit the brand's audience and DNA. 

I enjoyed so much the process of working with both words and visuals and melt them in the same pot in order to communicate sustainability, art and fashion at the same time. So although I am a newbie in matters of graphic design, I still dare to share with you these 3 campaign trials I've put together, for the simple reason that I really loved doing it !!

I absolutely adore the entire ACNE family, which apart from ACNE STUDIOS gathers a much wider array of companies, from advertising to toys design !! For more info, check out their page HERE .

Thanks for reading this, and please feel free to share your positive, negative and constructive feedback !

P.S. See you soon with a food surprise !! 

love,
S





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